What is Architectural Animation?
Architectural animation is a branch of art made with 3D modeling and animation software and evaluated in promotional activities. In other words, it is to animate your architectural drawings by a computer and make the arrangements realistically traceable. In general, an architectural animation is divided into interior and exterior. Architectural animations are mainly used in the field of Architecture or related sectors. Many professionals may have trouble transferring the project they have in mind to the other side. At this point, architectural animations are used to make the designs visually memorable and to express much more than dreams.
Importance of Architectural Animation?
There is a 10% chance that a piece of information you acquire by reading will settle in your memory.20% of the information you receive by hearing and 30% of the information you receive by seeing remain in your mind. The Video, on the other hand, appeals to many senses at the same time. Sight and hearing are just the first two, but more than enough to concentrate and fully understand what is being watched. Your target audience, who is used to watching visual and audio materials such as Youtube, TV series, viral videos, will want you to reach them with a video in the same way. Also, architectural animations can be observed with the use of any device with an internet connection, such as a smartphone, tablet, or PC, feeling like you are fully in the project. According to research, more than 60% of purchasers spend at least two minutes watching a video describing the product they plan to buy. Telling stories with animation offers a great way to attract your customers ‘ attention by creating an emotional connection.
Advantages of architectural animation
● With a realistic rendered work, you will have the opportunity to see and show the final version of your work at the design stage.
● Allows you to predict the control of errors that may occur.
● It provides an effective presentation for marketing and advertising.
● Deconstructs strong coordination between architect, engineer, and contractor.
● It provides lower project costs.
● It affects your customers through its abundance of visualization.
Architectural animation process
Stage 1 – Project Review Process
- Necessary general information about the project is obtained in this process.
Stage 2 – Cost and Time
- The cost of the project and the project process are determined and you are informed.
Stage 3 – Payment Process
- Payment Plan and payment method are created and presented to you.
Stage 4 – Detailed Information
- You need to convey the information you have given us about your project in detail and make choices at some points. If we list them shortly; Camera Angles and Area Hatch, Detail of the Project Drawing Files, Landscape of the Project Drawing Files, Fundamentals of the Project Detail Files, Project’s Details of Sanitaryware, Project’s Textures, Interior Design and Interior Design Style, Photographing.
Stage 5 – Project Development
- This process is the development process of your project. We start your project in line with all the information we have received from you. After creating the first drafts, we will criticize your project with you. As a result of the criticisms we received from you, we develop your project and present it to you. If there are no revisions in your project, we move on to the final stage.
Stage 6 – Final Submission
- It is the final stage of your project. If there are no optional revisions in your project, the final version of your project is delivered to you.
Animation image resolution
Image resolution is very important in architectural animations. First, we need to know which platform to create our architectural animation for. A low-resolution animation is not suitable for projection and TV. If we play a low-resolution animation on a high-definition TV or projection, the image begins to disperse and fluctuate. At this point, it is very important what platform we use to display our animations. In general, 1080p is a standard resolution for animation. But considering the support of 4K 8k TVs that we use today, it would be in our best interest to make a fitting choice.
Video resolutions in general are;
● 480p = 640 x 480 (standard definition TV).
● 720p =1280 x 720 (Web or old high definition TV).
● 1080p = 1920 x 1080 (high definition and current standard).
● 2K= 2560 x 1440 (high resolution)
● 4K = 3840 x 2160 (highest resolution for animation).
Effects of resolution on rendering time;
When an image’s resolution doubles, its surface area quadruples. It also quadruples rendering times and file sizes. You must decide the video resolution at this point. Given that animation rendering times are currently very long, our selection of resolution is very important.
Architectural animation price guide
We need to consider many parameters when calculating architectural animation fees. The main ones being;
The type of project.
The scale of the project.
Resolution of architectural animation.
Rendering quality of architectural animation.
Duration of architectural animation.
Project delivery time.
The detail level of the main project model.
The detail level of the main project terrain.
Details of furnishing models to be used.
The intensity of the furnishing to be used.
Quality of coatings to be used.
Custom models or coatings upon request.
Is it cinematic fiction or is it going to be navigation?
Because of variables like these, setting a standard price for architectural animations causes us to give you misinformation. If we want to give an example; on a small scale, the price of an indoor project that is high in detail and quality can hold much more than an outdoor project that has a low level of detail and quality on a large scale. For us to give you a price in the healthiest way, we need to examine your project and get information from you about the variables as we wrote above as an example.